Exclusivity

As one of the largest breeders of cut roses in the world, Kordes has a large number of varieties to offer its customers. There are times when there are more varieties in the pipeline than the market can absorb and it has to be decided which variety to bring to the market.

In a world of choice, exclusivity is becoming increasingly important for the grower to stand out from the crowd. Exclusivity in itself can make the product more desirable and valuable.

Defining the exclusivity of a new cut rose variety is a customised process that needs to be determined by the parties involved.

There are some general rules that need to be established first, such as the definition and timeframe of exclusivity. In the selection process, the variety itself usually defines the parameters of the exclusivity .

As a grower of cut roses, you are always welcome to visit the showcases around the world and take a look at the rose assortment. If a variety has caught your interest, you can always decide to make it your exclusive choice.

Please note that all parties must agree to the terms of exclusivity for each variety.